In an attempt to increase sales, Cadillac announced to its dealers that it is reducing the price of the 2015 CTS from $ 1,000 up to $ 3,000 while they are going to improve the standard equipment offered in some versions.
In September of 2014, shortly after assuming the leadership of the American brand, Johan de Nysschen had categorically stated that he will not reduce prices. But a few months later, with the sales of Cadillac to fall of around 7% in 2013, forced Cadillac to make the CTS cheaper and better equipped.
Obviously, the greatest reduction in price, will be done on the most expensive, Premium and Performance Collection versions offered now at $3000 cheaper. Decrease of $2,000 will done in the turbocharged, two liter version and some extras such as panoramic sunroof, GPS and Bose audio system, will become standard in the Luxury version.