Aston Martin, boldly declares that they have no intention to come down in class and thus offer a cheaper model.
This is the conclusion of the statements of the chairman of Aston Martin America, Julian Jenkins, who said:
We are very aware of the market demand, we need to be. If there is a class, and if there is an opportunity that we can sit comfortably in it, we will. I think today, certainly for Aston Martin, we focus on sportscars. This is what we do and this is our position. Clearly this is the immediate focus based on the range we have today.
With this in mind, at this period the British company does not consider going to a less premium category, despite the fact that this move could increase sales and profits.
