Bugatti has officially confirmed that their new hyper car will be named Chiron and that it will make its world debut at the Geneva auto show in March of 2016.
The name has been chosen to pay tribute to Louis Alexandre Chiron, the factory driver of Bugatti during the 1920s and 1930s, a driver that according to Bugatti, was the best racer in the world in his time and that whose name is directly connected with the history of Bugatti, than any other racer.
