Peugeot in São Paulo presented two concept versions of the 208, the Natural and the Urb. The 208 Urb is designed to attract lovers of adventure and has roof rails, chrome details, an electric AE21 bike, upgraded interior, umbrella and a specially designed luggage. It is based on 208 Griffe and it is equipped with a 1.6 liter Flex engine combined with an automatic transmission.
The 208 is described as an environmentally friendly car featuring new brown exterior paint, new seats and new interior decorations. Mechanically it is based on 208 Allure equipped with a 1.5 liter Mars-Flex engine.