Porsche, the most profitable carmaker of the VW Group, has already earned €18.829 for each car sold in the first quarter of the year. 2013 was a record year for Porsche, selling 162,000 cars (+15%) compared with 2012.
Porsche hopes that in 2014 it will sell even more cars, with the Macan, which will contribute to the faster development of Porsche in China. Their goal to have 200,000 sales per year is closer than ever before and three years earlier than originally estimated. The growing trend of sales and the arrival of new models are forcing the Porsche to increase its workforce by 24%. Their goal is to recruit 1,000 workers per year for the next five years, with their employees to work initially in markets outside Germany.