The CEO of Hyundai America, Dave Zuchowski, said that the Santa Cruz is a very important chapter for the Korean brand, as the production version of the car can attract new customers, interested in pick-ups. If things go as they calculate the Santa Cruz is expected to be released sometime in 2017, but it will not be a classic and traditional pickup truck.
Zuchowski said that the Santa Cruz can combine the comfort of a crossover, with the practicality of the cargo area of pick-ups. He continued, stating that the essence of the concept was not the payload, or its towing capacity, since it will not be a pick-up truck.
