Almost everybody over 25 years old has played in their childhood, Street Fighter II. Toyota decided to advertise the CH-R in the Japanese market, through the famous game.
This is not the first time that Toyota chooses to promote a model through video games, cartoons or comics. As you can understand, the CH-R manages to finally defeat M.Bison, with the remaining fighters celebrating at the end. You can watch the promo video, below.