Jaguar no longer hides its intentions to become the best brand of high performance cars. Steven De Poley, head of the global brand of Jaguar, on the sidelines of the New York auto show, said:
The vision, if you will, for the company and the brand, is to become the “performance brand of choice”. What that means; First of all, we want to be both the media, but also our customers, to understand that the cars of Jaguar offer both the best driving experience in terms of driveability and handling, and in terms of performance. This is the part that we really want to stand out.
